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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07080_Field_TCUM T645.txt
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1996-04-10
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757b
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16 lines
When lovely woman stoops to folly and
Paces about her room again, alone,
She smoothes her hair with automatic hand,
And puts a record on the gramophone.
Read as a Chaplin-like comedy, Eliot’s Prufrock makes ready
sense. Prufrock is the complete Pierrot, the little puppet of the
mechanical civilization that was about to do a flip into its
electric phase.
It would be difficult to exaggerate the importance of
complex mechanical forms such as film and phonograph as the
prelude to the automation of human song and dance. As this
automation of human voice and gesture had approached
perfection, so the human work force approached automation.
Now in the electric age the assembly line with its human hands